Global Marketing Director
Planning & direction of strategic branding & marketing activities. Team management.
Situated in a loft environment with its own production studio, Adam Hall Group’s in-house marketing department feels quite like a full-service agency with a motivated team of both marketing communications and creative services professionals. From creation to engagement to analytics, it’s a best-in-class marketing team working together to design and implement multilingual global campaigns while maintaining a continuous dialog with both business-customers and end-consumers alike across countless traditional and digital touchpoints.
And no matter where our customers choose to interact with our brands and solutions, we have the expertise within the marketing department to ensure customers can access information, connect, shop and share. Such marketing specialties include brand management, PR & social media, digital marketing, e-commerce marketing, event marketing, sales enablement, media planning, campaign management, creative services and marketing performance measurement.
• Planning & leadership of Marketing Department ensuring appropriate structures, systems and competencies are developed, implemented and managed.
• Responsible for strategic marketing planning, including brand management, digital marketing, e-commerce marketing, B2B campaigns, consumer demand-generation campaigns, trade fairs & events, inbound content marketing and public relations.
• Overall control of the marketing budget.
• Guiding day-to-day marketing activities and ensuring communications objectives are implemented by the marketing team.
• Working closely with CEO, COO, CIO and Product Management to define marketing strategies for new and existing brands and products.
• Working closely with Sales Teams to enable achievement of commercial objectives by providing appropriate tools, materials and presentations.
Whether it’s engaging B2B-customers across key industry segments, or inspiring end-consumers throughout a diverse portfolio of brands, the marketing team is passionate about making the world a brighter place through promoting event technology solutions — from sound and light technologies to stage equipment and hardware for flightcases.